Your solution for all product and customer engagement needs
Our SCAN4DATA Platform as a Service, enables manufacturers and retailers to provide context-specific digital services (B2B & B2C) and dynamic content on physical products. The platform facilitates the sustainable implementation of digital product passports and circularity ecosystems with unique IDs, including GS1 Digital Link.
Product digitization seems a problem? We're the resolver.
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No matter your business size or challenges, linking your products to the Internet should be easy and cost-effective.
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With Digital Link, there’s no need for a big IT team or legal experts to conform with labeling laws, optimize your marketing efforts, and monitor item lifecycles. Just your product info.
Your GS1-compatible solution to create and manage 2D barcodes for all your products
Create digital twins of your products in a breeze. Enhance your labels with QR codes powered by GS1. Meet regulatory requirements easily and connect with shoppers like never before
GS1 QR codes(NFC, RFID)
A valid GTIN is all you need to make a QR code powered by GS1 with a digital link for your packaging. Point it to a website, a Smart Page with all the regulatory information, or a custom landing page.
Smart Pages for your products
Smart Pages are automatically populated with mandatory info to meet labeling requirements (including the Product Passport). You can update the details and auto-translate them in all languages.
GS1 digital link resolver
Unlock the full power of the GS1 digital link standard with our GS1-compliant resolver. Serve the right content to the right audience based on their device, location, and many other criteria.
Link types
Link types are at the core of the GS1 digital link standard. They're basically a series of options for info and content about a product (like a menu on a website), and they're available on our platform.
Product qualifiers and attributes
Qualifiers and attributes add depth to your product information, and are key to improving your supply chain traceability: from batch number to dimensions, weight, and expiry date.
GS1 QR code analytics
Measure the results of your GS1 QR codes, Smart Pages, and landing pages with real-time traffic monitoring. Tracking can be deactivated when regulations require not to trace visitors.
Easily connect with your consumer
One code - Multi Experiences
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A single code on the packaging can be used to not just identify the product but to deliver multiple digital experiences, information & applications. No need to print multiple codes on labels or have business partners slap on multiple barcodes, QR codes and stickers each time there is a new requirement.
Increased Customer Loyalty
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Limitless information through a single code. Flexibility to start with a default digital experience e.g. consumer information or SmartLabel & then add other business applications and experiences for traceability, supply chain, regulatory requirements, authentication, feedback product recall notifications &more.
GS1 Digital Link benefits
enabled by DATASPIRA Resolver
1. Personalised Consumer Experiences
Each GS1 Digital Link can link to multiple product specific experiences and local services automatically, making products a new D2C communication channel
2. Increased Customer Loyalty
A single scan provides consumers all the information they expect and need. This increases trust and loyalty towards your brand
3. Optimised B2B processes
With GS1 Digital Link, data and processes between manufacturing, logistics and retail are dynamically linked making innovative digital solutions possible.
4. More packaging space
GS1 Digital Link enables you to replace information cluttering up the packaging with a QR code linking to the information online
5. Circular Economy Enabler
Generate and/or collect all traceability information about the product, components or ingredients and provide the specific data-sets to the specific user group – B2B2C2B
6. GDPR compliant engagement data and analytics
Each scan and request produces engagement data providing engagement insights about your products and consumers
Platform-as-a-Service
One platform for multiple industries
GS1 Digital Link for FMCG
Connect fast-moving consumer goods (FMCG) to the Internet in a snap. Turn products into branded media, streamline your supply chain and collect real-life data.
GS1 Digital Link for Apparel & Textiles
Bring clothing online with digital links for apparel & textiles. Validate items' authenticity efficiently, connect with shoppers directly, and prepare your brand for the EU Digital Product Passport.
GS1 Digital Link for Food and Beverage
Explore how digital link for food and beverage transforms the industry, ensuring quality, traceability, and informed choices for consumers.
The most intuitive and comprehensive user landing page.
A single platform to generate GS1 digital links, customize and manage QR codes for product packaging, and create and update product landing pages - all as a team. With a best-in-class user experience.
What is the EU Digital Product Passport (DPP) under the Sustainable Products Regulation?
The European Digital Product Passport is the version of the DPP introduced by the ESPR proposal as the key initiative to promote a circular economy and sustainability throughout Europe.
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enabling the transition to a circular economy, increasing the efficiency in material and energy consumption, making product life longer, and supporting sustainable production in general
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helping businesses of all types implement circular business models that create actual value based on reliable and widely accessible data – i.e., enhanced maintenance and repair services
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empowering citizens of the EU to make more conscious purchasing decisions and better evaluate the environmental and social impact of their choices and behaviors
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certify products’ compliance with regulations, standards, and all kinds of industry-specific requirements that can be easily verified by authorities, auditors, and consumers
Digital Product Passport
The DATASPIRA Digital Product Passport enables organisations to meet EU standards on product sustainability, improve supply chain traceability and enhance the customer experience.
Improve product circularity, supply chain traceability and the customer experience
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More than just a tool for verifying sustainable and responsible manufacturing inline with ESPR legislation and circularity initiatives – Digital Product Passports are a tool for enabling widespread business transformation. DPPs power improved data transparency and asset traceability across entire supply chains and even unlock an entirely new customer experience channel.
GS1 EPCIS 2.0
Integrate with your product traceability and other business systems for seamless data syncing and DPP creation.
Blockchain-Based
Utilise a blockchain-based DPP platform to enable data immutability and greater data security (GS1 EPCIS 2.0 Onchain/Offchain)
EU Compliant
Build DPPs that fully comply with the data requirements mandated by the ESPR legislation.
Customize Rights
Build DPPs with customisable access rights for the various stakeholders within your ecosystem.
CAPTURE
Collect, unify and standardize comprehensive product data — from raw materials and certifications to real-time lifecycle events.
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Capture core product data from existing systems such as PLM, PIM with pre-built integrations and robust APIs
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Record every stage of the product lifecycle from raw material to recycling in a comprehensive knowledge graph
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Harmonize and standardize data to maintain consistency, detect anomalies and extract actionable insights
CONNECT + SHARE
Connect the physical and digital to embed every item with intelligence
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Embed products with any data carrier – QR Code, NFC, and more – in any combination
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Scan, activate and associate data carriers with the SCAN4DATA Connect App for efficient, enterprise deployment
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Seamlessly capture, manage and exchange of billions of data points across the lifecycle.
Key Digital Product Passport timeline dates
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11 December 2019 — European Green Deal adopted, with vision to make the EU carbon-neutral by 2050
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11 March 2020 — EU Circular Economy Action Plan adopted
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30 March 2022 — Proposal for the new Ecodesign for Sustainable Products Regulation (ESPR), published, including outlines for new Digital Product Passport information requirements
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5 December 2023 — Provisional agreement between European Parliament and European Council on the ESPR and Digital Product Passport legislation
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2023–2027 — Digital Product Passport regulations in process via “delegated acts” to determine DPP requirements for specific product categories, including for:
- Information and communications technology (ICT)
- Batteries & vehicles
- Textiles / Fashion
- Plastics
- Furniture, Construction and buildings, Chemicals
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18 February 2027 — EU Battery Regulation requires Digital Product Passport for specific subcategories of batteries
Key industries for the EU Digital Product Passport
Battery Passport
According to the EU Battery Regulation Amendment released on July 2023, all electric vehicle batteries and industrial batteries on the EU market with a capacity of over 2 kWh will require a unique Battery Passport to be identified with a QR code.
EU Digital Product Passport for textiles
An EU Digital Product Passport for apparel and textiles is a tool that provides comprehensive information about a textile product’s environmental sustainability.
It goes beyond traditional product labels and includes details such as the product’s composition, origin, footprint, repair, maintenance, and recycling instructions.
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