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GS1 Digital Link

Is product digitization a problem? We're here to solve it.
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Regardless of your business size or the challenges you face, connecting your products to the Internet should be simple and cost-effective.
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With Digital Link, you don’t need a large IT team or legal experts to comply with labeling laws, optimize your marketing efforts, or monitor product lifecycles. just your product info is enough.
Linktype, Experience
Easily connect with your consumer
One code - Multi Experiences
A single code on the packaging can not only identify the product but also deliver multiple digital experiences, information, and applications. There's no need to print multiple codes on labels or require business partners to add various barcodes, QR codes, and stickers every time a new requirement arises.
Increased Customer Loyalty
Access limitless information through a single code. You have the flexibility to start with a default digital experience such as consumer information or SmartLabel and then add additional business applications and experiences for traceability, supply chain management, regulatory compliance, authentication, feedback, product recall notifications, and more.
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GS1-Compatible Solution
Effortlessly create digital passport of your products. Enhance your labels with GS1-powered QR codes,
seamlessly comply with regulatory requirements, and connect with shoppers like never before.
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GS1 QR codes(NFC, RFID)
A valid GTIN is all you need to generate a GS1-powered QR code with a digital link for your packaging. Simply direct it to a website, a Smart Page containing all the regulatory information, or a custom landing page.
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Link types
Link types form the foundation of the GS1 Digital Link standard. They offer a range of options for presenting product information and content much like a website menu and they're readily available on our platform.
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Product qualifiers and attributes
Qualifiers and attributes enrich your product information and are essential for enhancing supply chain traceability from batch numbers to dimensions, weight, and expiry dates.
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Smart Pages for your products
Smart Pages are automatically filled with the required information to meet labeling standards (including the Product Passport). You can update the details and have them automatically translated into any language.
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GS1 digital link resolver
Unlock the full potential of the GS1 Digital Link standard with our GS1-compliant resolver. Deliver targeted content to your audience based on their device, location, and other criteria.
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GS1 QR code analytics
Monitor the performance of your GS1 QR codes, Smart Pages, and landing pages with real-time traffic analytics. Tracking can be disabled when regulations require no visitor tracking.
enabled by DATASPIRA Resolver
GS1 Digital Link benefits
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Personalized Consumer Experiences
Every GS1 Digital Link automatically connects to multiple product-specific experiences and local services, transforming your products into a new direct-to-consumer communication channel.
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Increased Customer Loyalty
A single scan delivers all the information consumers expect and need, fostering greater trust and loyalty toward your brand.
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Optimised B2B Processes
With GS1 Digital Link, data and processes across manufacturing, logistics, and retail are dynamically interconnected, enabling innovative digital solutions.
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More packaging space
GS1 Digital Link frees up valuable packaging space by replacing cluttered information with a single QR code that links to online details.
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Circular Economy Enabler
Generate and collect comprehensive traceability information for your products, components, or ingredients, and deliver targeted data sets to the appropriate user groups - B2B2C2B.
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GDPR-Compliant Engagement Data and Analytics
Every scan and data request produces engagement insights about your products and consumers, all while adhering to GDPR requirements.